Website redesign leads to increase in clients
Kellogg+Associates has been a client for over fifteen years and I have helped them evolve their brand and marketing strategies over that span of time which has seen them move from Santa Rosa, CA to their new location in Phoenix, Arizona. For the Arizona office a new logo and brand initiative was set in motion with the new website rolling out in early 2017. The site was built on the WordPress platform and featured their architecture projects as stacks of images with text so each project had a consistent, but unique feel.
The new logo for Kellogg+Associates evolved from the original to a lighter more current aesthetic. The bright blue and black color pairing is crisp and visually fresh. The combination of the mark with the type treatment offers greater flexibility for a variety of uses.