Acqua Design Group

Direct mail campaigns drive customers to studio sales

The Acqua Design Group has held a semi-annual designer sale at the Acqua Hotel in Marin County, California, for the past eight years. Direct mail postcards are sent out approximately four weeks before an event with a reinforcement email hitting inboxes a few days the estimated delivery date, with a final reminder email going out a few days before the sale to keep the event top-of-mind for customer. Since working on the campaigns emails have seen consistent above industry average open rates—as high as 69% opens—with 32% click thrus. The end result: higher attendance year over year and a growing mailing list.