Major Website Redesign Increases Traffic and Bookings

Always OnVacation brought me on board to direct the redesign of their look and feel when AirBNB launched and the vacation rental market became markedly more competitive. The process started with wire framing (shown at bottom) so the exact content and placement could be determined, allowing engineering teams in Silicon Valley and India could collaborate on scope, features, and deliverables. Once the wire framing was complete we launched into the visual design updating the company’s site with a fresh new look-and-feel. The final results dramatically bookings due to ease of use and better user flow.

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