City of Marysville
Contract Marketing & Communications
My Role
- Communication
- Writing
- Content Strategy
- Content Production
- Vendor Management
- Research
- Art Direction
- Advertising
- Social Media Strategy
- Graphic Design
- Photography
- Photo Production
- Photo Editing
- Drone Photo & Video
- Event Documentation
- Communication
- Writing
- Content Strategy
- Content Production
- Vendor Management
- Research
- Art Direction
- Advertising
- Social Media Strategy
- Graphic Design
- Photography
- Photo Production
- Photo Editing
- Drone Photo & Video
- Event Documentation
I was contracted by the City of Marysville to provide a range of marketing and communications skills from photography and video to social media, and writing for digital communications, including mayoral talking points, social media, newsletters, etc.
By the end of my contract, I contributed in part or in whole on a wide range of communications projects from writing the mayor’s talking points for Memorial Day, to bolstering image archives for use by all City departments, including Parks and Recreation, and the city-run Cedargrove Golf Course. Designing print ads, social media posts, and
I was contracted by the City of Marysville to provide a range of marketing and communications skills including photography and video, social media strategy, writing for city communications and visual design.
During the four month contract, I contributed in part, or in whole, to a slew of projects from crafting talking points for the mayor, writing articles for the quarterly newsletter, and bolstering the city-wide image archives with new photography and video, to designing print ads, producing social media posts, and more.
Communications Campaign
My last project was directing a communications campaign as part of the city’s compliance of Washington State law. The goal at the city level, is to inform residents and businesses on how to comply with state law, based on lowering thresholds over a three-year period.
The steps for creating a successful campaign:
Step 1 – Client meeting & research: Armed with the client’s goals, requirements, etc., I researched like campaigns in comparable cities, which revealed best practices, as well as textual and visual trends to the composting space.
Step 2 – Naming: After generating a comprehensive list of names, we opted for a simple, no-nonsense approach: Marysville Organic Waste Composting.
Step 3 – Branding: With a name in hand, I designed a straight-forward logo using the universal symbol for composting that conforms to the city’s branding guidelines, and was quick to produce.
Step 4 – Collateral & Direct Mail: I designed a modular design system with a friendly and informative look-and-feel—that emphasizes the positive aspects of composting—as a road map for team members to use in designing communications pieces going forward.
Direct Mail & Collateral
Three step visual communicates relatable steps.
Third image showing family in addition to food.
Focus on aspirational/lifestyle benefits resulting from composing.
Residential version focuses on family, childen, and gardening.
Businesses version emphazises quantity and process.
Post card, mailing side: Messaging details via modular system of graphic elements for quick comprehension.
Advertising & Marketing
To promote the Marysville Opera House as a multi-purpose venue I produced a half-page print ad based on new photography using Parks & Recreation employees as models. My goal was make the venue look like a fun and compelling option using only seven people. During the shoot I directed talent in different locations to create three unique looks for weddings, presentations and awards, and other corporate events.
Half page ad for Welcome Magazine
Photography
I photographed events and happening for information and content needs, and, working from a shot list, replenished their visual archives with fresh content for future communications and marketing needs. My last shoot with the city was to photograph the entire police force via group and individual photos.
Social Media Strategy & Website Analysis
I created numerous Instagram and Facebook posts and reels promoting city events, and other informational messaging. The majority my posts resulted in greater than average engagement for the recent events category.
With years of experience in web marketing I performed an analysis of the City of Marysville website, resulting in a few immediate changes, starting with the home page, where I recommended swapping out the main banner image for an image with an indentifiable Marysville landmark—and nothing tops the watertower across from city hall.
Before: non-descript image that could be anywear.
After: new image with recognizable landmarks.