AAA Washington
Targeted creatives for expanded loyalty and sales
My Role
- Art Direction
- Advertising
- Social Media
- Graphic Design
- Photography
- Photo Studio Management
- Photo Editing
- Presentation Design
- Video Direction
- Video Production
- Audio Production
- Content Planning
- Art Direction
- Advertising
- Social Media
- Graphic Design
- Photography
- Photo Studio Management
- Photo Editing
- Presentation Design
- Video Direction
- Video Production
- Audio Production
- Content Planning
As Visual Designer at AAA Washington, I worked with a creative team to produce video, photography, email, social media and blog campaigns. Aiming for expanded customer loyalty in four lines of business (membership, emergency services, travel and insurance) our team developed a full suite of collateral.
Acting as art director, graphic designer, videographer and photographer on various projects, I collaborated and created branded templates for email campaigns, advertisements and web banners; created the organization’s capacity for visual storytelling through videography and photography, building its first in-house studio; and photographed all content, and shot and produced all videos, coaching script writers for engaging messaging.
As Visual Designer at AAA Washington, I worked with a creative team to produce video, photography, email, social media and blog campaigns. Aiming for expanded customer loyalty in four lines of business—membership, emergency roadside assistance, travel and insurance—our team developed a full suite of collateral.
Acting as art director, graphic designer, videographer and photographer on an array of projects, I collaborated and created branded templates for email campaigns, advertisements and web banners; created the organization’s capacity for visual storytelling through videography and photography, building its first in-house studio; and photographed all content, and shot and produced all videos, coaching script writers for engaging messaging.
Advertising, Collateral & More
As part of a nimble creative team I functioned in a number of design capacities depending on project scope, workload and business needs. I led projects and campaigns from concept to final deliverables, and served in a production role helping team members on their projects performing targeted image searches, fleshing out designs using templates, etc. The range of projects I worked on included webpages, social media, advertisements, brochures, flyers, in-store displays, signage, t-shirts and much more.
Advertising, Collateral & More
As part of a nimble creative team I functioned in a number of design capacities depending on project scope, workload and business needs. I led projects and campaigns from concept to final deliverables, and served in a production role helping team members on their projects performing targeted image searches, fleshing out designs using templates, etc. The range of projects I worked on included webpages, social media, advertisements, brochures, flyers, in-store displays, signage, t-shirts and much more.
Digital Ads
As with print ads I designed and produced digital ads for a variety of platforms. For some projects I assisted team members with production and, in the case above, made the designs come alive by selecting just the right images.
Video
Tasked with elevating the in-house capacity of the organization, I researched and executed the creation of a whole new on-site photo and video studio within the creative department. I led the production of public facing videos as well as internal communcations videos including a five video campaign for a major new insurance product.
I executed and directed the videography and video production as well as audio recording and production, worked with writers and stakeholders to refine scripts and directed talent for more effective on-screen messaging. I provided all planning, storyboarding, direction, and equipment and talent acquisition.
New Insurance Offering Video
New Employee Welcome Video
Photography
I provided the research, location scouting, creative direction and photography to provide a vault of visual photographic content, consistent with the organization’s branded aesthetics, for internal and external audiences. Creative assets were created for all lines of business, consistent with the marketing direction for each.
Social Media and SEO Content
I worked closely with the content editor to generate ideas for the online blog, Road Trips, of the AAA Washington website. In this example, I photographed Vendovi Island, which became a blog post. Other posts include a post on car shows in Washington State featuring photographs of the Twin City Idlers annual car show in Stanwood, WA.
General information social post campaign—one of five—focusing on electric cars.
Campaign bringing awareness to the issue of safety and AAA emergency roadside technicians.
Example of monthly travel events social post featuring in-person and virtual Travel Talks.
Road trip related social post in the summer-long Hello Road campaign.
Another post in the Hello Road campaign with a bingo theme.