Logo Design

Health Supplement Packaging Redesign

With increasing competition from a variety of areas TravelSmith embarked on the road to a major rebranding. I was tasked with exploring a redesign of the logo and the cover of the print catalog—the cornerstone of TravelSmith’s creative direction. Information on their target audience determined their love of travel require focusing on compelling aspirational travel imagery. These explorations ditch the iconic airplane that had been part of the company since it’s founding in favor of a simpler, more typographical approach that could easily be adapted to the web.

TravelSmith Outfitters

Online Purveyor of Travel Clothes and Goods

New Vintage Press

Producer of Best-Selling Winery Poster

Sebastopol Documentary Film Festival

Initial Branding In Use After for Seven Years

Sebastopol Center for the Arts

New Logo for a New Location

Jasmin Landscaping

Sonoma County Landscaping Company

Om Direct

Online Distributor of Organic Produce


Nonprofit Blog Connecting Widows Worldwide

Julia Bowlin, M.D.

Doctor & Online Presenter

Fired Up To Go

Producer of High Quality Wood-Fired Ovens


Om Direct