Skagit Valley College
Strategic Marketing and Content Management
Skagit Marketing Campaign
The Skagit campaign was designed to increase general awareness and enrollment by playing off the name of the Skagit Valley College, which is often reduced to just “Skagit” by students and the community. The theme was utilized a three phrase repetition connecting learning with the end results. Unfortunately, due to the COVID-19 pandemic this campaign was pulled as it’s launch corresponded with the lock-down and the college had to pivot to a completely different message.