Video

Critical to any educational institution’s marketing is the inclusion of video. During my time at SVC I pushed for increased usage of video on the college’s websites and developed a more immediate, visually rich look and feel—deeper colors and faster edits—to resonate with students.

Shown here are examples of video for the Skagit.edu website and their @skagitvalleycollege Instagram and TikTok accounts. These videos were produced under tight timeframes with minimal input, all resulting above average views and likes—the basketball video, posted to Instagram seconds after being recorded, is the college’s most viewed post to date.

This award-winning video (NCMPR Silver Medallion for Video) increased awareness of the SVC automotive program, and demonstrated to staff and faculty video’s ability to promote various programs. The video boosted page visits, informational inquires to Admissions, and increased college cabinet to produce more video content.

This iPhone video was posted instantly to Instagram in order to add to the growing buzz about the men’s basketball team—as yet undefeated that season. It is currently the most viewed, most liked, video on the college’s feed to date.

TikTok video targeted at local high school students, this Running Start video increased views by 18% with a spontaneous, unpolished look more resonant to teens wary of highly polished messaging.

General awareness video posted to Facebook, Instagram and the SVC website,  increased informational inquiries of 12% above average for students thinking of going to an affordable 2-year college.

Video

Critical to any educational institution’s marketing is the inclusion of video. During my time at SVC I pushed for increased usage of video on the college’s websites and developed a more immediate, visually rich look and feel—deeper colors and faster edits—to resonate with students.

Shown here are examples of video for the Skagit.edu website and their @skagitvalleycollege Instagram and TikTok accounts. These videos were produced under tight timeframes with minimal input, all resulting above average views and likes—the basketball video, posted to Instagram seconds after being recorded, is the college’s most viewed post to date.

This award-winning video (NCMPR Silver Medallion for Video) for the SVC automotive program, boosted page visits, informational inquires to Admissions, and increased college cabinet to produce more video content.

Athletic video posted instantly to Instagram adding to the buzz about the men’s basketball team—as yet undefeated that season. It is currently the most viewed, most liked, video/post on the college’s Instagram feed to date.

TikTok video targeted at local high school students, this Running Start video increased views by 18% with a spontaneous, unpolished look more resonant to teens wary of highly polished messaging.

General awareness video posted to Facebook, Instagram and the SVC website,  increased informational inquiries of 12% above average for students thinking of going to an affordable 2-year college.